Post 3: Beginning my Research

Project Aims:

 

What might I like to focus on?

 

Branding

 

MUSIC

 

Anti- Branding Campaigns

 

Street Art-Into Digital Street Art   ( create graffiti at home on your computer )

 

Fun animation ideas, for example. People you don’t like explode.

 

Annoying corporate brands removed/altered.

 

Relevant/Interesting Links:

 

Paper on the subject:

http://www.acrwebsite.org/volumes/v33/v33_10337.pdf

 

How internet is becoming a powerful advertising tool

http://www.theguardian.com/media/2009/sep/30/internet-biggest-uk-advertising-sector

 

Poor business practice and lack of morality. Brands like Abercrombie – http://www.businessinsider.com/abercrombie-wants-thin-customers-2013-5

 

Homeless Abercrombie –

http://www.huffingtonpost.co.uk/2013/05/15/abercrombie-and-fitch_homeless-video-_n_3279454.html

 

Angry consumers, twitter –

https://twitter.com/pissedconsumer

 

Intertesting blog post related to the subject –  

http://www.bombingscience.com/index.php/blog/viewThread/1433

 

Culture Jamming –

http://en.wikipedia.org/wiki/Culture_jamming

 

Really Cool anarchistic style of animation.

http://www.youtube.com/user/ddcollab?feature=watch

What wikipedia has to say on the subject:

http://en.wikipedia.org/wiki/Culture_jamming

http://en.wikipedia.org/wiki/Social_movement

http://en.wikipedia.org/wiki/Anti-consumerism

http://en.wikipedia.org/wiki/Czech_Dream

http://en.wikipedia.org/wiki/Adbusters

http://en.wikipedia.org/wiki/Reality_hacking#Reality_hacking

More culture jamming examples

http://sobadsogood.com/2012/07/23/22-brilliant-examples-of-culture-jamming/

 

Brandalism, film, absolutely perfect

http://www.youtube.com/watch?v=B0J099g3YwM

 

Wealth Inequality In America

http://www.youtube.com/watch?v=QPKKQnijnsM

 

Film relating to poverty:

http://www.youtube.com/user/WhyPoverty

http://www.youtube.com/watch?v=jqxENMKaeCU&feature=mv_sr

 

Quick post-research thoughts

 

I must decide exactly what message i am trying to portray.

 

Use of advertising techniques to spread the word, making use of their tools however using an anti brand message in order to raise awareness. With relation to fast food restaurants perhaps consider a war on waste. Bring in the idea of advertising being almost subliminal and how we could raise awareness or combat it.

 

Use of animation techniques and motion graphics in order to create and eye catching and powerful motion graphic. Use of social media in a similar way to brands, use of very short video to stir up interest.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s